The Parts Alliance exhibits at Automechanika Birmingham

The Parts Alliance was amongst the exhibitors that took part in the first Automechanika Birmingham at the Birmingham NEC between 7th and 9th June. Automechanika exhibitions are held in 15 countries worldwide, with events attracting 600,000 visitors.

Throughout the three day exhibition attendee numbers soared, with 12,000 attending this week’s event, giving us an unrivalled opportunity to do what we do best, interact and exceed expectations.

Our group has grown rapidly over the last year, with significant investment we now supply over 30,000 of the UK and Ireland’s independent workshops, fast fits and other distinguished national accounts. This is due to newly established strategic partnerships, organic growth and acquisitions such as GSF Car Parts, which gives us an unrivalled footprint of over 200 distribution centres. Throughout the course of the three days, it became obvious that our industry leading systems, fast delivery times and return rates are the envy of the aftermarket.

Over 12,000 visitors attended the exhibition in total and their response was overwhelming. Event Director, Simon Albert said: “We are delighted with the success of Automechanika Birmingham. We listened to what the exhibitors and visitors wanted, and with significant investment in the marketing campaign, we delivered an all-encompassing event that exceeded all expectations. We have something unique here that the industry needed.”

It is expected that next year’s show will surpass the success of this years, falling perfectly in line with the philosophy of the Parts Alliance.