Tyre Safety Month reminds motorists of the crucial role tyres play for safe and effective braking and cornering during
TyreSafe, a UK charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres, has launched this year’s annual October-long Tyre Safety Month by asking Britain’s motorists ‘What’s Stopping You?‘.
Regular tyre safety checks reduce the risks of an incident while on the roads but an estimated one-in-five drivers have never checked the tread on their tyres, a startling number which rises to one-in-three among young drivers.
Checking and maintaining tyres also reduces the cost of motoring as underinflated tyres will wear quicker and cause the vehicle to use more fuel.
To educate drivers on the importance and benefits of tyre safety, TyreSafe has developed impactful, and realistic depictions of scenarios involving families, loved ones and young drivers to resonate with a range of audiences and highlight the potential stakes of driving on defective tyres.
The question What’s Stopping You? not only reminds the motorist of the benefits and importance of tyre checks but also carried the literal message that, as the only point of contact between the road and the vehicle, it is tyres which are crucial for safe and effective braking and cornering.
The campaign incorporates the powerful acronym ‘A.C.T. – Air pressure, Condition, Tread’ to further imprint the three elements of basic tyre safety checks on the driver, as the closing message on each video and a feature on static visuals.
Stuart Jackson, TyreSafe chair, said: “While we campaign year-round to raise awareness of tyre safety, this October’s Tyre Safety Month campaign is particularly powerful in how is depicts the real risks and high stakes of not regularly checking your tyres.
“There really is no excuse for ignoring tyre safety -you’ll help keep yourself, your passengers and other road users safe, particularly as the winter months and more challenging driving conditions approach.”
Garages can support the campaign by using a range of assets on tyresafe.org, materials include videos and images to be used on social media.
For further details, please click here.