Servicesure Autocentres, The Parts Alliance garage programme, is seeing members joining in unprecedented numbers.
By mid April over 50 new garages had joined the national network in 2017 alone. The rate of joining has consistently averaged 15 garages per month since the latter part of 2016, marking a clearly established trend rather than a spike in interest.
“We’re delighted with the speed at which the Servicesure network is developing,” said Paul Dineen, Head of Garage Programmes at The Parts Alliance. “There’s no ‘one thing’ but the primary attractions appear to be our growing range of service suppliers, the national warranty and the branding awareness packages.”
More Servicesure Autocentres are now opting to take up the instantly recognisable branding suite, which Paul simply believes reflects trends in the wider market.
“Garages are recognising that we can offer the best of both worlds,” he said. “They not only retain their independence, as Servicesure’s not a restrictive concept, but they also gain the strength that comes from aligning with an established national brand and that’s reassuring to motorists.
“It’s not just about image, it’s the substance behind Servicesure that counts with the initiatives we bring to capture and retain business in a competitive market.”
The Parts Alliance say Servicesure is amongst the best garage programmes in the UK and is not as rigid as many others, meaning garages can flex it to fit their own circumstances.
“Not every garage operates in exactly the same way,” said Paul. “It’s about recognising these differences and supporting the garages whilst ensuring they all meet the Servicesure standards.”
Recruiting quality garages to maintain these standards is essential; it underpins Servicesure’s unique ‘national warranty’ – which drivers can redeem with any Servicesure garage anywhere in the UK.
A new ‘Brakesure’ concept was launched in January to offer motorists lifetime replacement on brake pads. Trust is placed with member garages to choose when to offer the incentive to qualifying customers.
To find out more about the range of benefits enjoyed by garage members of the fast-growing Servicesure network please visit http://www.servicesureautocentres.com/become-a-servicesure-garage/ .